1. install cordova cli 3.1.x
2. add windows8 platform
3. build windows8 platform (I can see app installed locally in windows8 Start menu)
4. run "cordova run windows8"
5. Observe - nothing happens, no error is reported, app is not started (locally or on connected Win8 device)
Output log using cordova run windows8 --verbose
cordova library for "windows8" already exists. No need to download. Continuing.
Calling plugman.prepare for platform "windows8"
Preparing windows8 project...
Processing configuration changes for plugins.
creating jsproj from project at : C:\projects\MyApp2\platforms\windows8\CordovaApp.jsproj
Iterating over installed plugins: 
Writing out cordova_plugins.js...
Running app on platform "windows8" with command ""C:\projects\MyApp2\platforms\windows8\cordova\run" --device" (output to follow)...
Res = 9160E69F-F649-41D0-9A95-84F3D16D8260_2ysye2qyxxc1e
Platform "windows8" ran successfully.