[AVRO-3554] Create original art for the Avro logo

• Type: Improvement
• Status: Resolved
• Priority: Major
• Resolution: Fixed
• Fix Version/s: 1.12.0
• Labels: pull-request-available
• Assignee: Emma Kellam
• Reporter: Ryan Skraba
• Created: 28/Jun/22 19:10
• Updated: 02/May/24 07:57
• Resolved: 02/May/24 07:57

Description

There was a quick discussion with Apache Trademarks along the lines "If it ever came to a legal challenge, would we care enough to defend our usage? If not, changing it discreetly and voluntarily is the best route."

The result: we must change our logo this year to some original art.

 

Criteria for a new logo, as discussed on the mailing list: https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml:

Must:

• be unique and not similar to anything “out there”
• be available in a vector format (SVG) so it can be scaled with full accuracy

Should:

• show either something of the name (like Beam, Airflow, Ant, Drill) or what it does (like Mahout, Bookkeeper, Ratis, Pulsar)
• have 2 variants: Square/Circle (social media, favicon, etc) and rectangle (top banner)

Could:

• have the banner logo be the compact logo with the name attached, or more elaborate

Would:

• have limited colors; at most 5-10 (so like Iceberg, not like Flex with the gradients)

 

To allow sufficient artistic freedom, we should limit new requirements. Instead, please add ideas in the comments.

 

See https://www.apache.org/logos/ for many examples

Issue Links

• links to: GitHub Pull Request #2594