Details
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Improvement
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Status: Open
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Major
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Resolution: Unresolved
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None
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None
Description
There was a quick discussion with Apache Trademarks along the lines "If it ever came to a legal challenge, would we care enough to defend our usage? If not, changing it discreetly and voluntarily is the best route."
The result: we must change our logo this year to some original art.
Criteria for a new logo, as discussed on the mailing list: https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml:
Must:
- be unique and not similar to anything “out there”
- be available in a vector format (SVG) so it can be scaled with full accuracy
Should:
- show either something of the name (like Beam, Airflow, Ant, Drill) or what it does (like Mahout, Bookkeeper, Ratis, Pulsar)
- have 2 variants: Square/Circle (social media, favicon, etc) and rectangle (top banner)
Could:
- have the banner logo be the compact logo with the name attached, or more elaborate
Would:
- have limited colors; at most 5-10 (so like Iceberg, not like Flex with the gradients)
To allow sufficient artistic freedom, we should limit new requirements. Instead, please add ideas in the comments.
See https://www.apache.org/logos/ for many examples
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