In Apache ODE we used to customize our tags on release by elegantly monkey-patching the tag method in Release (you know a monkey-patch is elegant when it works for you):
class << self
alias :tag_without_apache_ode :tag
alias :tag :tag_with_apache_ode
Apparently the tag method has been removed and now the tag name is directly the version. The bug isn't that much that this changed but more that there's no easy way anymore to tweak the name of your tag. Most Apache project should use the APACHE_FOO_X.X naming for their tag (btw do you?).