Some initial thoughts based on comments and flyer example:
-should target to make flyer look like new website design
-should be more graphical in nature, little to no text. for example, having little intro/overview paragraph/sentences, but then visual section for "components supported" with logos of the related projects, then maybe another visual block of content for "os support"
-if doing qrcode just do to homepage, lets use qrcode service but redirected from url shortener (shorter the url better error correction there is in the codes and smaller you can make them)
-with new direction group is looking to promote by focusing on data science usage vs just hadoop infrastructure/packaging should start to push that with some verbage
-instead of powered by content.., maybe "Companies that contribute to bigtop".., with logos from any company we can get approval from
-maybe a little snippet quote from someone (trend micro maybe?) with persons name.., kind of like "bigtop helps our infrastructure team delivery a bigdata platform that is superbly packaged, QA'd and deployed allowing our data engineers to focus on what matter most, getting answers to their questions -Bob Smith, Dir of Something, TrendMicro)