Reference: http://norfolk.cs.washington.edu/htbin-post/unrestricted/colloq/details.cgi?id=437 2005 Jeff Dean talk about google architecture - around 46:00.
http://feedblog.org/2008/10/12/google-bigtable-compression-zippy-and-bmdiff/
http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=755678
A reference implementation exists in HyperTable.